Monday, December 03, 2012

Holiday cards - it's that time

What kinds of cards do you send at Christmas time?

Do you wish your friends "Happy holidays" or "Merry Christmas"?

Do you send lots of cards, all with the same message and just your signature? Do you add personal notes to only some?

Or do you stop and really think about each person to whom you sending a card and write your own heartfelt message?

Or do you send no cards at all?

Or do you send e-cards? Some of them are clever and very nice. But you know what happens to them, no matter how "nice" they are. They are read one time and click! Delete! Poof! They're gone.

I recommend sending a card that is worth your time, effort and money. Make it personal. In fact, make it unique. Add in a photo, preferably of the recipient. Second best will be a photo of the recipient and you. Or next, a photo of you.

I would be happy to introduce you to the card and gift line for which I'm a distributor. Send an email to me at gus@gusphilpott.com and I'll tell you where to find my website. I'd put it here, but company rules say not to do so. I know, I know; it's a stupid rule that doesn't make any sense at all.

But I'm building a card business that will last for years, so I'll play their silly game on this point. I think it has something to do with their worries about irritating the Feds. That's a game you can't win, even if you are right.